Required Reading

Disclosure Guidelines

Under the FTC's Endorsement Guides (16 CFR Part 255), any material connection between you and a brand you promote must be clearly and conspicuously disclosed. Because we pay you a commission on referred subscriptions, every post, video, story, or written piece that mentions Face Harmony must include a disclosure. This applies to U.S. audiences and, in substance, in most other jurisdictions (UK ASA, EU consumer law, Canadian Competition Bureau, etc.).

The three rules

  1. Clear: use plain language a viewer will understand. “Aff,” “collab,” “sp,” or “thanks to Face Harmony” alone are not sufficient.
  2. Conspicuous: place the disclosure where viewers will see it before they engage — top of caption, on-screen in the first few seconds of a video, and audibly in the voiceover.
  3. Every time: disclose in every piece of content, not just the first. Never rely on a bio-only or profile-only disclosure.

Approved wording

  • “I earn a commission through this link.”
  • “#ad” or “#sponsored” at the start of a caption.
  • “Paid partnership with Face Harmony” (use the platform's built-in label when available).
  • “Affiliate link — I get a commission if you subscribe.”

Per-platform requirements

Instagram (Reels, Stories, Feed)

  • Turn on Instagram's Paid Partnership label whenever available.
  • Include #ad in the first line of the caption (not buried behind ‘…more’).
  • For Stories: add a text sticker with ‘#ad’ on every slide that mentions Face Harmony.
  • Say “sponsored” or “ad” out loud in Reels — do not rely on the caption alone.

TikTok

  • Toggle the Branded Content switch on the post.
  • Include #ad in the caption at the start.
  • Say it aloud in the video: “This is an ad” or “I earn a commission if you download.”

YouTube (Long-form and Shorts)

  • Check the “Contains paid promotion” box in YouTube Studio.
  • State the disclosure verbally in the first 30 seconds and again near the referral link mention.
  • Include the disclosure at the top of the video description, above the referral link.

X / Twitter, Threads, and short-form text

  • Include #ad at the start of the post, before the link.
  • For threads, repeat the disclosure in the tweet that contains the referral link.

Blog posts, newsletters, and websites

  • Include a disclosure at the top of the article, before the first mention of Face Harmony.
  • Example: “This post contains affiliate links. If you subscribe through them I earn a commission at no extra cost to you.”

Podcasts and audio

  • Read the disclosure at the start of the segment where Face Harmony is mentioned.
  • Include it in the show notes alongside the link.

What you must not say

  • Do not claim Face Harmony diagnoses medical conditions, treats disorders, or provides clinical advice.
  • Do not promise a specific harmony score, rating outcome, or aesthetic result.
  • Do not fabricate testimonials or reviews you did not personally experience.
  • Do not imply you work for Face Harmony or Face Harmony App LLC beyond “affiliate.”
  • Do not target minors as your primary audience.

Monitoring

We spot-check affiliate content. Missing or inadequate disclosures can result in a warning, a hold on payouts until content is fixed, or termination for repeated or willful non-compliance. If you're unsure whether a specific piece of content is compliant, email support@faceharmony.org before publishing.